About this short course
In business, building a long-lasting relationship with your customers is vital. With the expansion of the internet, organisations have been given the opportunity to do this and as a result, over time have managed to gain customer loyalty. In order to achieve loyalty, marketers first need to grab the attention of their consumers and then keep it. They do this with a well thought out content strategy.
A content strategy is anything tangible in media that you create and own. Depending on who you are talking to and what you want to say determines the content you create. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Good content also helps to educate your prospects and generates awareness for your brand.
As a digital marketer you can’t always rely on others to create your content for you. In today’s fast paced digital marketing environment, you may be called upon to create your own content in a very short turnaround time.
In this module we teach you some basic design tips and introduce you to a tool called Canva that will have you creating content all by yourself in no time. Canva is a tool with easy-to-use features and functionality that anyone can use to create a variety of content.
Remember though that great visuals are only as good as the strategy that supports them. All content needs purpose, narrative, timing, and other strategic elements all which will be covered in this module.
To round off your knowledge of content marketing, we give you a detailed breakdown of all the different types of advert formats across Facebook, Instagram, Twitter, LinkedIn, and YouTube. We also provide you with some quick links to some of the latest guides so that you can expand on this knowledge. Whether you are a business owner, working in an agency or a marketing manager needing to brief an agency, knowing these different formats, sizes and requirements can be what sets you apart.
You will learn about:
- Using social media to improve customer loyalty and advocacy
- Content planning
- Basic design with Canva
- Creating social content