About this short course
Social media marketing refers to the process of gaining traffic or attention through social media channels and sites. There are many different social media platforms available to businesses. As a marketer you will need to identify which are the most suited to engage with your audiences through. It’s important to also understand some key terms used in social media marketing such as the difference between organic and paid reach as well as the different types of social media available such as paid, owned, earned and shared media and how businesses can use all of these in their social media strategies.
To be a great digital marketer requires that you develop an awareness of the changing needs of today’s consumers and how demographic groups such as the Baby Boomers, GenX, Millennials and Gen Z, interact with digital technology.
This module will help you to become familiar with important marketing models like the 6C’s of customer motivation and how to use them to create relevant content in social media spaces that drive interest to the companies’ website.
Another increasingly necessary topic you will learn about is that of Search Engine Optimisation – a specialised function where companies use various techniques to make their web pages appear higher up in Google’s search results when certain words are typed into the search bar by users.
One of these techniques is content marketing. Content is one of the most important success factors for optimising social media channels. A brand’s content must be compelling to the target audience in order to drive engagement and interaction. Throughout this module you will learn how good content supports digital media as well as several principles for creating successful content that is relevant to your customer or prospect.
Active social media users have passed the 3.8 billion mark. The social media landscape is massive, made up by thousands of platforms worldwide. While it would be impossible to cover all social media platforms in this module, you will be given a detailed introduction to Instagram, LinkedIn, Facebook, Twitter, YouTube and TikTok. Included is an evaluation of each from a business viewpoint.
You will learn about:
- Introduction to Social Media
- The Value of Social Media and the Importance of Content
- Introduction to Social Media Channels (Facebook, LinkedIn, Instagram, Twitter and Tik Tok)