About this short course
No business can afford to ignore social media as a communication mix element. As a digital marketer you need to be familiar with how to set up business pages on the world’s most widely used social media platforms. In this module we provide you with a step-by-step guide to setting up the following social media business pages:
Facebook – which is still the biggest of all the social media networks and its simply too big to ignore when trying to reach people with an online advertisement.
Instagram – that has more than 1 billion active monthly users who share moments and find passions and inspiration.
Twitter – which started 14 years ago and is still used by millions of people. Twitter serves as a great feedback tool for businesses and brands.
LinkedIn – a social media platform used mostly for professional business networking and recruitment.
YouTube – which is not just for streaming music or entertainment but is also a useful platform that can be used to educate and inspire consumers.
Once your social media business pages are set up, you will need to post content to them. To do this effectively, you need some basic copywriting skills. The process of writing for all these platforms is what’s known as copywriting.
Copywriting is a very needed skill in the digital marketing industry. Effective copywriting on social media helps marketers to attract their ideal customer who in turn like or follow their social page, comment on publications or buy products and services.
Digital marketers not only need to know how to write but must also be aware of the type of content that is appropriate for each social media platform. What applies to one may not apply to the other.
Copywriting can be quite daunting for many people. Even some seasoned writers find it tough to write copy for advertisements or marketing content. We are not looking to turn you into an award-winning copywriter, but by the end
of this module we will have you writing.
You will learn about:
- Setting up Social Pages Part 1: Facebook, Instagram and Twitter
- Setting up Social Pages Part 2: LinkedIn and YouTube
- Copywriting basics
- Copywriting for social media